Creating a responsive website with features supporting seamless mobile presence is ideal for a designer. Since a responsive website design suitable for a mobile medium is different from a traditional site, its design also needs to be different. Follow these tips for optimizing your website for mobile search and keep on one step ahead.
1. Make the design as simple as possible
The simplifying of the design is perfect for making a site mobile responsive. Spring only the key pieces of information in order to clasp the attention of your visitors. If it is a merchant site, make the steps simple from the entry point till the completion of the purchase. Inclusion of a QR code, that can act as a mobile ticket for the customer will be helpful.
2. Streamlined site layout
The planning of the site layout is significant for creating a responsive website design. Curtail the number of pages and retain the layout as efficient as possible. Try to provide items people most likely searching for, instead of creating a muddled site with perplexing options.
3. Incorporate the same branding elements in your standard site and responsive website
It is crucial to match the branding elements of your standard site into the mobile site. The mobile site is the one to reflect and promote the essence of your brand widely. If you have a faithful customer list who are familiar with the standard features of your site, they feel more comfortable with the same elements from the mobile site also. Same color palette, iconography, typography, etc. will provide the desired effect.
4. Provide enough white space
Instead of cramming the site with lots of information, try to keep some white space to get a sophisticated look and freedom of movement to the users to click the button they prefer.
5. Avoid Flash or Java
Many phones do not support Flash or Java. So try to avoid them while designing your site to make it a more responsive website design.
6. Limit text entry
The need for reducing the amount of text entry is important while planning a responsive website design. Checklists, dropdown menus as well as pre-populated fields are likely to work efficiently even if people feel difficulty to use tiny mobile keyboard for data entry.
7. No pop-up windows
Pop-up windows are not a welcome option if you wish to create a responsive website design. Navigating through multiple windows and tabs will be challenging in a mobile and it also causes slow loading. Provide options to alert the user about the opening of a new window if it is essential so that the user can easily return to the original page.
8. Put mobile redirects option
A responsive website design works well if it is armoured with mobile redirects option to lead a visitor to the mobile optimized option on the website. In that way, a user who types your site address on his mobile will get the mobile-optimized version of the site.
9. Access to the full site
To allow people to visit the full site, include links to multiple pages so that they can access the full version of the site as we see in the sites of Geek Squad, Target, etc.
Mobile sites have the potential to exhibit the good features of your creativity and brand to the audience. So try, to keep the user’s requirements in mind and provide them a simple and efficient site.